Indie Games United: Harnessing Collective Power
Indie Games United: Harnessing Collective Power
By Topper Bowers
In data, indie developers discover their fortress.
Indie game developers often grapple with the daunting challenge of squaring off against colossal publishers armed with bottomless pockets and a seemingly endless array of resources. The path forward for leveling the playing field lies in cooperation and data-sharing, taking a cue from Shopify Audiences.
Let’s dissect Shopify Audiences: available to Shopify Plus stores, it amasses lists of potential buyers, likely to convert, and securely shuttles these audiences to the store’s digital advertising account for honed ad campaigns. The secure transmission guarantees that raw data serves solely for matching records before being expunged.
Indie game developers must wield a similar approach to their advantage. Here’s the blueprint:
Unity in Numbers: The Indie Alliance Emerges
Indie game developers should come together to forge an alliance. By sharing resources, this coalition will rival large publishers. United, indie developers command what was once unattainable in isolation.
Shared data is the cornerstone of this strategy. Through the exchange of data and targeting information, indie developers pinpoint their target audience with laser precision. This collective repository of data hones marketing strategies and user acquisition maneuvers.
Shared Checkout Flow: Maybe a legal requirement
To facilitate data sharing within the bounds of legality and ethics, indie developers might need to institute a shared checkout flow. This renders the checkout as a “first-party” entity, legally authorized to share data. Upholding user privacy and legal compliance is non-negotiable.
Crypto payment rails might make this easier to coordinate amongst a large number of games. Distributing funds, and giving credit to the games driving the most value is something crypto is really good at.
All about the data
As ad targeting grows ever more labyrinthine, data reigns supreme. Comprehending player behaviors, predilections, and trends empowers games with a competitive edge. In a world teeming with options, seizing the attention of players necessitates precision and relevance that is not available to isolated games with smaller player bases.
Conclusion
For indie developers, conventional user acquisition no longer suffices. Shopify Audiences exemplifies the potential of data in discerning and engaging customers. By embracing a similar collaborative ethos, indie game developers harness the collective might of shared data to stand toe-to-toe with the giants.
Competition to cooperation; in unity (and hence data), indie developers discover their fortress.
Indie Games United: Harnessing Collective Power was originally published in gam3on on Medium, where people are continuing the conversation by highlighting and responding to this story.
 | A guest post by
|